The preliminary scoop from Jim Schachter, editor for digital initiatives at The New York Times:
"We expect to sell ads to local merchants using our telesales and self-serve ad solution. Our two pilot sites are staffed with full-time NYTimes reporters. That’s not cheap. Obviously, it’s also not a sustainable model. We’re trying to figure out what would be. Can we create a combination of journalism, technology and advertising that people who don’t work for us can adopt? How much or how little oversight by us would be needed to keep the quality high? Would people pay to be associated with us? Would there be enough revenue that some split between us and a non-NYT blogger would work?"
(as posted to techcrunch.com)
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